SEMINAR RECAP ON THE TREASURED ENTREPRENEURS ASSOCIATION TEA PREMIUM & MEMBERSHIP GROUP PAGE
👉Theme:
❤️ DIGITAL ECONOMY: 10 REASONS WHY YOUR SMALL BUSINESS NEEDS THE POWER OF SOCIAL MEDIA MARKETING
🎤 SPEAKER/FACILITATOR/DISCUSSANT
🗣️Coach Yusuf Owolabi
MD/C.E.O THE PENMANSHIP ACADEMY..
Good evening entrepreneurs.
Good evening positive mind builders.
It’s my pleasure to be on board this evening with you all to present today’s seminar.
Every business person or entrepreneur is a positive thinker.
The reason why I greeted us as positive mind builders.
If you call yourself an entrepreneur and you don’t have any iota of consistent positive thinking residing in you, then you’re not ready to make success out of your business.
My name is Coach Yusuf Owolabi.
Our topic tonight is Reasons Why Your Small Business Needs Social Media Marketing.
In today’s world, traditional marketing, physical advertisement, radio and TV adverts are seriously reducing as far as publicity for small businesses are concern.
Why?
It’s simply because of the advent of digital form of marketing.
Digital marketing concept has come as a realistic disruptor to change things for the better….
Especially for some of us who are small business owners and startups.
These are 10 Reasons Why Your Small Business Needs The Power of Social Media to Thrive…
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1. TO LAUNCH OUT WITH LITTLE OR NO COST.
You don’t need break a bank if you want to start any small business in today’s world.
Why?
The social media platforms are there for you as social space office to begin with.
I have three three thriving business concepts, I make money daily or weekly through these businesses, mind you I don’t have any office of my own.
Don’t be surprised, I leverage on social media platforms to market and attract people of like minds to buy what I have.
You too can launch out your business with any one or two among these platforms here to start showcasing your products and services.
2. TO ATTRACT NEW CLIENTS/CUSTOMERS
For sure, if you are keen in using social media for your business marketing, you will always attract new set of customers to buy from you.
Note: If you’re into production based business or knowledge based business, make sure you’re active on Instagram and LinkedIn more than ever.
Your clients/customers are on these two great platforms I just mentioned.
Go there… Share valuable content, attract, connect and do big business now! 💪💪💪
3. TO ADD VALUE TO PEOPLE’S LIFE
One of the greatest tools every digital entrepreneur or marketer uses while engaging online is content marketing.
Like I always say and share with people, Content is King, Engagement is Queen.
While you have decided to use social media to boost your sales and attract more profit, you shouldn’t forget that you have to share content that is compelling and inspirational.
This act of sharing something worthwhile will make people to get know, like and trust you. (KLT)
4. TO MAKE MONEY
Don’t let anybody deceives you, there is money online.
There is cool money waiting for you to be pucked on the tree of online platforms.
Do you know how many people that use WhatsApp, Facebook, Instagram, Twitter, LinkedIn etc in a day?
The total number of people using social media in a day are definitely not less than billions…
With just one click of advertising your products or service on Facebook, thousands of people will view it at once.
Of which if you stay on the road of Lagos, you can’t see these kind of numbers at once to sell to…
Never you can’t!
5. FOR STRATEGIC POSITIONING
Marketing is achieved by strategy.
So, to be successful via social media marketing, you need to position yourself in a strategic manner.
How?
Follow me…
Most social media platforms have more than one way someone can use to promote his/her business…
As in…
Facebook:
There are options like:
Personal account, Facebook page, Facebook group, Facebook story, etc.
There are options like:
Personal account, professional business account.
The good news is that you can create account for all these I mentioned above…
These are 5 free social media accounts to be created for online selling for free.
Don’t forget that other platforms are still there for your strategic positioning…
As an online business person, it is important for you to shamelessly use these leverage on all these avenues to attract more lead that will in turn buy from you to rake in more and more profit.
6. CREATIND BRAND AWARENESS FOR YOUR BUSINESS
Gaining brand awareness and recognition is one of any business’ most important marketing goals.
That’s because consumers want to buy brands they recognize.
Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily.
In addition, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
7. LEARN HOW TO CONNECT WITH YOUR AUDIENCE THROUGH SOCIAL LISTENING
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience use or want.
8. TELL YOUR BRAND STORY’S
Story telling is an effective marketing concept that every online business should use.
Using social media is a great way to share the stories about your humble beginning, struggles, pain, success etc.
Effective stories can have a great impact on your brand’s image.
They can be simple or extensive depending on what you think will be most effective.
Effective stories can have a great impact on your brand’s image.
9. DIRECT REFERRAL TO YOUR SITE/BLOG
Social media marketing can assist in sending customers directly to your blog. This is why I said strategic positioning is key, it’s important.
It’s unlikely that all of your traffic will come through search engines.
Social media channels allow for more diverse inbound traffic streams.
Social Networks are great for getting traffic to your site.
Though social networks are great for getting traffic to your site, you need to consider not only what to post but how often to post. You don’t want to become that overbearing marketer, or you’ll turn off your customers.
10. CONNECTING YOU TO THE GLOBAL SPACE
With social media marketing for your business, your brand will get connected with the entire global space right on a spot in your living room.
With your blog, site or various social media handles, you have the chance to push yourself the the face of people.
Through search engine optimization and social media optimation, people will connect with your brand daily.
This is where I will drop the anchor and gauntlet for tonight presentation
Thank you and God bless you all🙏🙏
TREASURED ENTREPRENEUR ASSOCIATION 