SEMINAR RECAP ON THE TREASURED ENTREPRENEURS ASSOCIATION TEA HALL OF WEALTH PREMIUM & MEMBERSHIP GROUP
👉Theme:
❤️ Sales strategies to Increase Sales in your business
🎤 SPEAKER/FACILITATOR/DISCUSSANT
🗣️MR FAYOMI MACKLINOLA
TEA NATIONAL PRESIDENT
Good evening everyone.
How has your day been?
Hope you had a great day at work today.
Its a great privilege for me to be in your midst tonight.
It’s no longer news that business growth is measured by Sales. As simple as that sounds, it brings another meaning to entrepreneurs, who knows that both their dream (of owning/running a business) and their net-worth is hinge on this singular factor.
To that regard entrepreneurs has always thrive to increase this aspect of their business, because a singular increase in sales will cause a great turnaround effect to all other section of the business
What is SALES?
What is selling?
In its simplest terms, selling is the process of persuading a person that your product or service is of greater value to him than the price you are asking for it.
Our market society is based on the principles of freedom of choice and mutual benefit. Each party to a transaction only enters into it when he feels that he will be better of as a result of the transaction than he would be without it. In a free market, the customer always has three options with any purchase decision.
🎯 First, the customer can buy your product or service.
🎯 Second, the customer can buy the product or service from someone else.
🎯 Third, the customer can decide to buy nothing at all, or something else completely different
For the customer to buy your particular product or service, he or she must be convinced not only that its the best choice of product or Service available but also that there is no better way for him to spend the equivalent sum of money that it costs. Your job as a salesperson is to convince the customer that these conditions exist and then to elicit a commitment from him to take action on your offer.
SIX SALES STRATEGIES
As expected, your objective will be to lookout for that strategy that align with your business core values
- Build high-performing Sales Teams
Many sales manager rely on their intuition when it comes to hiring people for their team. However, Fortune 500 managers believe that high-performing salespeople can be recognized through certain scientific indicators.
Therefore, they always look for certain personality traits that cannot be taught if a person is not born already predisposed.
The key traits that successful companies look for are. .
. . optimism,
. . competitiveness and
. .a need for achievement.
Salespeople face rejection on a daily basis as part of their job. Therefore, the ones that take defeat personally will soon feel frustrated, influencing their future sales endeavors.
Optimistic people believe in their ability to win. Even when they get rejected, they are certain that the next sale will be a win.
Competitive people are always in it for the win. They compete with colleagues, with customers, and with themselves. They enjoy the contest of wills. Competitive people naturally have a need to achieve great results. They are never fully satisfied, which rmakes them to keep raising the bar higher and higher both for themselves and the company they work for.
2. Craft a strong pre – sales process
As soon as they form a winning team, Fortune 500 companies prepare for the “battle” on the market with a carefully crafted pre-sales strategy.
They usually use a process with clear steps – identifying the ideal customer, identifying the type of customers that leave, and providing solutions for prospects’ problems.
To identify the ideal customer, look at your most profitable leads and see what they have in common. Look at the funnel through which they come.
Notice the position of your first contact and what they like the most about your offer. These insights will help you create buyer personas for high-quality leads. This way you’ll know exactly where to focus your efforts in the pre-sales process.
You can also use this process to identify the type of customers that leave. Evaluate who has left and why, and find the similarities between these customers. As soon as you define the type of customers that leave, you’ll be able to redirect precious time, energy, and money on the ones that stay.
When you have a clear picture about who you really want to target, you can craft a more appealing offer before you contact the leads. The evaluation that you make to segment your leads will reveal what they want. You are getting this insight without even having to talk to them. This will help you to position your company as an expert, providing a solution to their problems.
3. Create Trust
This is probably one of the most valuable sales strategies that we can learn from successful companies in terms of crafting effective sales messages.
If you manage to create trust, customer loyalty is inevitable. You can do this in a few ways, but the best way is to educate the consumers on how they can actually benefit by accepting your offer.
Think about the things that you can tell your customers to make their lives easier. Sell without selling. Focus on helping people and they will most likely become your customers. When they see that you offer your professional knowledge and experience to help them, they will reward you with their trust. The ideal solution is to connect your free advice with information about your offer.
4. Sell Stories
People today are overwhelmed with marketing and sales messages that try to sell them on something. You can stand out with a story that triggers the emotions of your customers, or simply entertain them.
If you take a look at Fortune 500 communication strategies, you’ll see that most of them use stories to share their key messages.
Every product or service has some kind of story. You just need to think about the most interesting facets of your offer and get creative.
Depending on the demographic that you want to target, you can share behind the scenes photo collages, customer testimonials, or employee stories. The point is to show the consumers that you are interested in things more important than just selling your goods.
5. Social Media
Social media presence has become an imperative for taking your business to the next level since consumers are there almost 24/7. It helps them engage with your brand on a more intimate level.
It helps them engage with your brand on a more intimate level. This results in developing stronger relationships as you have the chance to demonstrate authority and gain trust.
Do not underestimate social media. Use it as much as you can – it’s like having a huge hall full of customers ready to talk to you and hear what you have to say. You wouldn’t want to skip the opportunity
I know most entrepreneur have a least a social media handle, which is WHATSAPP BUSINESS! But we most time leave out the cardinals;
🎯 A Facebook account for your business
🎯 Instagram Handle
🎯 Twitter Handle
6. Automate your workflow
This concept of Automating your workflow is what your business-sale-success (BSS) hinges on.
This concept (Automating Your workforce) will be discussed extensively in a subsequent article.
One company that epitomize workflow automation is Amazon
Amazon system of customer/service automation was put to the test with the Corona Virus pandemic. Where business lost billions and faces signing for bankruptcy, Jeff Bezos is becoming Richer by $24 billion amidst the lockdown
Today’s consumers are used to receiving attention and service even before they become your customers. And customers need even more attention. This inevitably makes aligning sales and marketing a must-have, regardless of the size of your company.
You have to keep comprehensive records about all of your prospects and customers in order to provide outstanding care and keep them interested. This calls for a lot of time, energy, and staff dedicated to keeping everyone happy. This is why sales and marketing automation is one of the sales strategies that Fortune 500 companies use.
As you work on getting your on track after the Post-Pandemic-Era(PPE) the need for your business to record skyrocketing sales has the capability to give you a headache.
We are in hope that you’ll thoughtfully select two or more sales strategies and skillfully revamped them to suit both your business core values and latest trend.
If you know all these things, happy are you if you do them.
See you at the top!
TREASURED ENTREPRENEUR ASSOCIATION 
I am blessed to be part of Tea family.
LikeLike