Seminar Recap On The Treasured Entrepreneurs Association TEA Hall Of Wealth General Active Group Page…..
👉🏼Theme:
❤ How to start T-shirt Printing Business In Nigeria…
🎤 Speaker/Facilitator/Discussant
🗣Mr Busari Abass Akanbi….
Good evening ladies and gentlemen…..
It’s a privilege to be in your midst tonight….
To get started with tonight theme let me take you through the course outline……
Why T-shirt printing business???
What is T-shirt printing all about???
Business opportunities and scope
Facts about the T-shirt printing business???
How to set up your T-shirt printing business???.
Challenges in the T-shirt printing business???
👉🏼 Why T-shirt printing business???
Well,this is an obvious question that anyone can come up with,so I will answer it this way……
For a general idea,look around you…
So many people are wearing Tshirt and by far,it is the most modern casual wear globally from kids to adults,everyone loves wearing them….
The demand for Tshirt are widespread and so, many people around the world prefer running this venture…
T shirt printing business is a multi billion dollar industry and is hardly affected by other markets…
T-shirts have been accepted by everyone from men to women…
Everyone needs casual wears…
It is quite inexpensive to start and requires very less capital and space with a large number of e-commerce sites worldwide,the products are easy to sell…
And for the most important point,it provides a better profit margin than many other fashion items……
👉🏼 What is Tshirt printing all about???
The T-shirt printing business requires you to have a careful planning and understanding of your targeted customers,you need to identify their likes and the current trend in the market,then with the help of a designer or yourself,create your designs and transfer them on the plain T-shirts via a suitable method
Once the product is ready,then you can market to the target customers via different channels like the internet or various stores….
Although the T-shirt printing business is mainly focused on creating custom printed T-shirts,you could extend it to include a service where you produce “customised printed gifts” for corporate organisations,the gift business is complimentary for those who use heat pressers to print Tshirts,with a quality heat press,you can print on number plates, glassworks,blankets,woods or any other flat surface…..
👉🏼 Business opportunities and scope
Talking about the scope of this business,its a relatively new idea,and youngsters, especially in Europe and America,love to wear customised designed tshirts that suit their personalities…..
👉🏼 Some opportunities to explore are
Students:- if you approach schools and colleges,you will realize that every single one of them has a separately designed Tshirts for their specific department and sections
This shows a potential opportunity for you to exploit…..
👉🏼 Sports clubs and associations:-Also you can approach your local sports clubs, offices, associations,and more as they also use customised made Tshirts……..
👉🏼 Facts about the T-shirts printing business
Around 4 billion t-shirts were sold in 2015,compared to 2 billion in 2010,1 billion in 2005,and 500 million in 1985
The very first promotional t-shirts was printed in 1993 for a movie…
They have become a popular promotion option because of the ease in which they can printed
Thus they are ideal for coporate advertising and promotions.
The most expensive customised made Tshirts is designed by superlative luxury which cost about #405 000
In the 19th century, t-shirts were not as popular as it is now and were considered as under t-shirts…
Today you can get inscription printed on your T-shirt and still it would be much cheaper than other garments
👉🏼 How to set up your T-shirt printing business
Before you start a T-shirt printing business,there are a few things you need to take care of,some of these steps are:
(1) Market Analysis
The first step is to carry out a market analysis
This can be achieved by private survey in companies, government offices,or talking to other entrepreneurs in the business.
Try to get a good insight about the industry,and identify things like:- what kinds of T-Shirts are the most popular and high in demand….
Also try to know your potential customers,their choice patterns and the competition in the market,what prices they’re selling the same goods and how you can compete for market share….
(2) Write a good business plan
The first step in every business is to write a good business plan.This business plan will contain all the valuable information like your market analysis which would show where to purchase plain Tshirts,how to get it printed,where you intend to sell the finished products,your target customers and much more,if you have a good business plan,you’d have a road map to follow….
Map out a strategy to spread the word about your brand as it has a significant impact on the business growth……
(3) Execute an advertising plan
Now let us consider a scenario where you wrote a good business plan,had an excellent market analysis,and now have the finished product.
The Tshirts won’t sell themselves.
You need to make sure your target customers know about your product and brand….
When you target the local market, business cards and flyers can be a great way to advertise your business in vying for various local organisations,shops,schools,and other firms.
Use your satisfied customers for word of mouth advertising,as it is free of charge and people tend to trust the experience of someone who has the products…..
If you are planning to sell on an e-commerce site,look to use paid promotion like Facebook ads,Google Adwords,and others to get the attention of many products…
Also exploit free promotional channels such Facebook,Twitter,or Instagram for advertising your business, as the more people know your business,the better for your brand and patronage….
Connect with some fashion bloggers,as they have a large following and can easily get you lots of orders……..
4. Have great set of designs
Well, design is what separates regular t-shirts from the custom printed t-shirt. Everyone is looking for the latest and better models, which connect with their personality. Thus, it becomes the sole reason that makes the sale.
Always try to get the latest designs that connect with your clients and stand out from rest, as no one wants to see old designs. Always refresh and update to stay ahead of the competition, for this, you can develop on your own or hire freelancers.
Your designs need to be simple rather than being complex….
5. Quality of the blank t-shirts
If you want your clients to always return, the quality of the substrate t-shirt is a critical deciding factor. A satisfied customer will always return and also bring you more clients. If you use poor quality t-shirts, they will degrade your brand reputation. Moreover, a client can be tricked to use this once, but not twice….
Also if you use high-quality t-shirts, the prints will be better and vibrant. Quality products ensures loyal consumers who can advertise your product to others…
6. Get the proper printing equipment
You should try to fetch the printing equipment according to your business needs..
A screen printer for a cheaper design can be used over and over again. So they are excellent for large orders. The shortcoming of this process is it takes a bit more time to learn and get used to.
For small orders, you can have a Heat press or digital ink-jet printers. They are slow and require less training time. The advantage for heat presses is that besides t-shirts, you can work with a large number of other materials, thus expanding your domain manifold..
This is where I will drop the curtains for tonight seminar…
TREASURED ENTREPRENEUR ASSOCIATION 